Privacy Policy
Avant Concepts LLC, a Florida limited liability company. Questions, requests, or complaints: contact@avant-concepts.com or (855) 671-0573.
Effective 31 July 2026.
The short version
We collect what you hand us — the contact form, a phone call, a text — plus ordinary website analytics. We don't run user accounts, we don't build advertising profiles, and we don't sell or rent your information to anyone. We have no database of visitors; a contact form submission becomes an email in our inbox and nothing else.
We never share mobile phone numbers or SMS opt-in data with third parties or affiliates for marketing or promotional purposes.
The rest of this page is the detail.
What we collect
When you browse the site
Our host, Vercel, records standard server logs for every request: IP address, browser user agent, the page requested, and a timestamp. This is ordinary infrastructure logging and we use it to keep the site running and to investigate abuse.
We run two analytics tools:
- Google Analytics 4, which sets cookies and collects your IP address, approximate location, device and browser characteristics, and the pages you view. This is the only thing on the site that sets cookies for analytics.
- Vercel Analytics, which is cookieless and does not track you across sites or sessions.
When you use the contact form
We collect your name, email address, message, and company name if you provide one — company is optional, the rest are required to submit.
Two things happen with it. First, Cloudflare Turnstile runs a bot check; your IP address is sent to Cloudflare as part of that verification. Second, the submission is emailed to us through Resend, our email delivery provider, with your email address set as the reply-to.
The form writes to no database. We hold your message the way we hold any other email — in our inbox, until we delete it.
When you call us
Calls to (855) 671-0573 run through Twilio, our telephony provider. Twilio logs the calling number, the time, and the duration. The call is forwarded to a company mobile phone.
If nobody answers, you are invited to leave a voicemail, and that message is recorded and stored by Twilio. You are told this before the tone; if you would rather not be recorded, hang up and email us instead. We do not record calls that are answered by a person.
When you text us
Texts to (855) 671-0573 are handled by an automated assistant. We receive your phone number and the content of your message, and both are logged by Twilio.
The text of your message is sent to Anthropic's Claude API to draft a reply. Anthropic processes it as our service provider and does not use it to train their models. Don't text us sensitive personal information — health details, financial account numbers, government identifiers. It is not a secure channel and it is not the right one for that.
Our reply is generated automatically. It has no memory of previous messages and no access to any record about you.
Who processes your information
Everyone we hand data to, and why:
| Provider | What they receive | Why |
|---|---|---|
| Vercel | IP address, request metadata, function logs | Hosting and site delivery |
| Google Analytics | IP address, device and browsing data, cookies | Website analytics |
| Cloudflare | IP address, Turnstile challenge data | Bot protection on the contact form; email routing for our addresses |
| Resend | Contact form contents | Delivering form submissions to our inbox |
| Twilio | Phone number, call metadata, SMS content, voicemail recordings | Phone and text messaging |
| Anthropic | Inbound SMS message text | Drafting automated text replies |
| Business Profile interactions | Our public business listing |
Each is bound by its own agreement with us to process this information only to provide the service. We may also disclose information where the law requires it, or to establish or defend legal claims.
What we do not do
- We do not sell, rent, or trade your personal information.
- We do not share your information with third parties for their own marketing.
- We do not share mobile phone numbers or SMS consent with anyone for marketing or promotional purposes. No third party or affiliate receives them.
- We do not run advertising or retargeting pixels.
- We do not add you to a mailing list because you filled in the contact form.
- We do not use automated decision-making that produces legal or similarly significant effects about you.
How long we keep it
We have no visitor database, so most of this is short-lived by default:
- Server logs and analytics: per our providers' standard retention. Google Analytics data is set to expire on Google's schedule for our property.
- Contact form emails: kept in our email until we no longer need them for the enquiry or our records.
- Voicemail recordings: deleted once the message has been dealt with, and in any event within 12 months.
- Call and message logs: retained by Twilio under their standard retention period.
Ask us to delete something and we will, unless we're required to keep it.
Your choices
- Analytics: install Google's opt-out browser add-on, or block cookies in your browser. The site works fine without them.
- Text messages: reply STOP to any message to opt out, or HELP for help. See our SMS Terms.
- Access, correction, or deletion: email contact@avant-concepts.com and tell us what you want. We'll respond within 30 days.
You will not receive a worse service for exercising any of these.
If you are outside the United States
We operate from the United States and your information is processed there. If you are in the UK or the European Economic Area, we rely on these legal bases: legitimate interests for site security, analytics, and responding to business enquiries; consent where you have given it, which you can withdraw at any time; and legal obligation where a law requires us to retain something.
You have the right to access, correct, delete, restrict, or object to our processing of your information, to receive it in a portable form, and to complain to your local supervisory authority. Email us and we'll handle it.
Client data is governed separately
If you are a client of ours, the information we process while running a service for you — including your customers' calls, messages, and records — is governed by the written agreement between us, not by this page. This policy covers our own website, phone line, and enquiries only.
Security
We use reputable providers, keep credentials in managed secret storage, verify that inbound phone and messaging webhooks are genuinely from Twilio before acting on them, and run bot protection on the contact form. No system is perfectly secure, and we can't guarantee that a transmission over the internet is. Report a vulnerability via our security policy.
Children
This site is for business use and is not directed at children under 13. We don't knowingly collect their information. If you believe a child has given us information, email us and we'll delete it.
Changes
If we change this policy we'll update the date at the top. Material changes will be flagged on this page.
Contact
Avant Concepts LLC contact@avant-concepts.com (855) 671-0573